Planning artist image - Miss Georgiou

The artists image within a music video is very important because different audiences can relate to how the artist looks and what he wears, we need to make our artist relatable towards our target audience so that people will like him and buy his albums etc. The artists image is very important because what he wears will suggest the type of genre of music he's aiming for. Finally, the image is essential to plan because it could convey a hidden meaning in the video, if someone was wearing bright clothing in a video, you would assume it's summer or that the artist comes across very colourful towards the audience.

The first element of our artists image I want to discuss is the costume of the artist and what we have all agreed on what we want him to wear. The artist in the music video should be wearing dark clothes either black or dark grey throughout the entirety of the video. The costume will remain the same throughout the video to show that the narrative is taking place in a single day and to show the artist hasn't returned home nor has he found a place to stay in London. The costume is conventional to our artist because the audience will be able to relate to him more and other indie artist commonly wear black clothing. The representation of our artist is that he is quite dark and serious in the video which indie audiences find interesting and watch the video for the dark subject matters addressed by the artist in the video. The costume mirrors our style of video as the concept of the video will be to show that it's very hard to get into the music industry all by yourself and that running away from your home could lead to devastating results, these are dark subject matters and our artist will be wearing dark clothing to further hint at the dark messages, this relates to the lyrics of the song as it talks about dark subject matters like there is a lyric saying "He's with my momma they're yelling and fighting" which further illustrates the idea of the dark subject matter at this lyric refers to .

The next element of the artist i would like to discuss is the hair that artist will have and how the hair will benefit when making the video. Firstly we want the artist to have clean and well groomed hair, however, as the video progresses it becomes less clean and more scruffy and dirty to show that he doesn't have a home or a shower or anything to help him. The hair we've decided to implement for our artist in the video will be conventional to the indie genre because most indie artist tend to have scruffy hair, this could be because they don't see it as a particular important element of being a successful but more the music, however as we're using a narrative, it's necessary that the artists' hair slowly becomes more and more scruffy as it follows the narrative of the video. This will present our artist in poor way as the video shows he doesn't have a home or a job in the city but is trying desperately to get fame there, so he looks unsuccessful at this point in the video. The hair will help with the style of video because the narrative and concept will mirror our artists hair style, the scruffy hair he has by the end shows that he was unsuccessful at getting into the industry and that even though he was so urged to try he couldn't do it showing how hard it is to become successful, the lyrics contrast with this idea because towards the end of the song, the lyrics are "hey, hey it's fine I left it behind", the reason why I chose to juxtapose the lyric with the artist's hair is to show that the artist hasn't managed to make it into the industry yet, which shows that this song is a story that could have happened to the artists when he wasn't that famous.

The final point I will be discussing is the make up that artist should have and what our group have decided to do. We feel it isn't necessary to have the artist covered with make up but if we needed to use any, we could use some make up that made the artist look even more dirty than he was at the beginning of the video. I would say that this isn't conventional to the indie genre because artists normally don't wear any in the music videos for indie songs but it would show the audience the artist is trying very hard to become famous by going place to place to hopefully get a job or something to help him. This will make the artist come across as dedicated as he is trying so hard to become famous that he's living on the streets playing the guitar hoping that he can get noticed by the right person, it may make him across in a way desperate as well. This representation mirrors the style of the music video as we are trying to get across how hard it is to get into the industry on your own, it also mirrors the narrative because the video is showing his decent into homelessness as he has no money to pay for himself.

In conclusion, our target audience will be able to build a relationship with the artist as he's doing what anyone does which is fight for their own dreams, he has just taken it too far to a point where he is forced to go back when he tried to get out and make it in the city. They will also build a relationship with our artist because he appeals to the audience, the hair and the costume are both key elements when the artist is trying to be relatable towards the audience.