Group meetings - Miss Georgiou

Group meetings are vital to carry out because it gives everyone in the group an idea of what they need to create for their project the next time the group go out to film, this way filming is done efficiently and quickly by all group members. They are also needed as they save time from people in the group one by one trying to communicating through one another, as we arranged them in the lesson, we were all able to say what days we could and couldn't do for filming or editing when me and my group were in school. The group meetings helped construct our production because we were able to discuss and agree with everyone's individual ideas to incorporate into our groups media product, this means that everyone after each meeting had a better understanding of what we needed to film and why the certain idea would shape the rest of the narrative. The strength that me and my group had was the amount of communication we had for one another was very good, as we were all friends beforehand we all communicated a lot, but with this group it would give me and my group a focus point when we were talking with one another about the work we needed to do. If I could change anything, it would be to have one meeting where would talk about the narrative of the media product as at the beginning I was slightly confused at what we needed to create, so a meeting outlining the whole narrative of the video would have been very good.

I have now learnt, after carrying out group meetings, that they are essential when it comes to creating the production for a group and are very beneficial to all those group members that participate as they give everyone a clear understanding of where the production is going. I have learnt that they save everyone time when filming as the group can get it done quickly and efficiently without having much hesitation as everyone is clear on what the group needs to do. I think me and my group worked exceptionally well as we were fine with communicating with one another and there was no tension or friction once in the group. If I had to do anything differently then it would be just to clear up what the narrative was in the earlier stages because as I said before, I was confused on the narrative and didn't have much of an indication of where it was going, I did ask and was told but I think in hindsight I should've asked earlier than I did.

Photo Shoot - Miss Miller

For our media project of making a music video, me and my group will also be creating other products as well as the music video to help further our knowledge of the music industry and how they're marketed towards audiences. To do this, me and my group will be taking pictures as well as filming our music video so that me and my group can create a magazine advert as well as a digipak to advertise our artist. It's very important that when taking the pictures for your magazine advert and digpak, you make them as varied as possible, take several pictures of the same positioning and lighting and you will have a choice of what you think looks better, it also helps when making the digipak to take several completely different pictures so that your digipak looks much more realistic as they will be 6 completely different pictures molded into one digipak so using the same picture with slight changes to body language and costume won't look good at all and looks like the same image being copied and pasted 6 times with minor tweaks.

I have taken a picture of this image as i think that there should be several images that show the artist in a direct mode of address. I plan to use this is as a piece of artwork for the digipak. It's conventional to the indie genre as the artist can be seen holding a guitar which is a very iconic instrument in that particular genre, and the environment around him is an urban environment which could mean this is where the artist grew up. What i like about the picture is the fact that the artist is looking directly at the camera while rested against the wall, the picture is zoomed out in comparison to the others which means editing this photo will be a bit more easier. The audience will build a relationship with the artist because as mentioned before, the artist may be saying he came from a poor, urban environment, as this is a digipak artwork photo, it means that fans who purchased the digipak will understand the artist and his background in further detail which enables the target audience to relate to the characters.

I have taken a picture of this image as I think it clearly demonstrates an understanding of the indie genre conventions. I plan to use the picture taken here as the magazine advert for my artist as well as the front cover of the digipak. The picture is conventional to the genre due to the artist holding a guitar in his hand which shows he is talented to his audience, and that he is looking further than the camera, he is looking in that direction but is looking beyond the camera which further connotes that he is looking into the future of his career rather than his own past. I like this picture as it demonstrates the genre conventions clearly, this was also in my plan that the artist would look like this so I had envisioned it would look a lot like this. The audience build a relationship with the artist because it shows that he is troubled with his past to the point that he doesn't even want to look back at all his memories even the happy ones, he just wants to focus on his career which makes the audience respect the artists songs because they understand he is giving it his all.

I captured this picture because it allows the audience to further build up a relationship with the artist. I plan to use this as the disc picture in the digipak for the fact the artist is in the centre of the frame. The picture is conventional to the genre as again the audience see the iconography of the guitar in the artists hands as well as the fact he wants the digipak to be intended as a personal album to all his fans and his target audiences. I like this one because it shows we tried to vary the angles of the pictures and to try and get a good number of shots as different as they could be so that me and my group had a choice of all the pictures we all took. The audience are able to build up a relationship with the artist because it looks as though the artist in this picture is sitting down with the guitar looking straight at the audience in the face, almost as if the entire album will be like this, the artist telling the audience his personal experience and his own rise to fame, the audience interpret this and understand the album is a personal message from the artist to his fans.


This image was taken due to the relationship between the digipak name. I plan to use this as another picture in the artwork for the digipak as it doesn't show much about the artist. I believe this is conventional as it has direct correlation with our artist as it shows the artists past and some of the troubles he had to go through which in this case means he hasn't got much money and struggles to earn any, this shows a deeper meaning behind the photo which is rather depressing, dark and depressing themes are characteristics of the indie genre as audiences like those controversial themes that artists try and display in their work. I think the image itself is very stylised as the blur is used effectively to show the importance and significance of the photo as well as conveying the idea that the artist himself struggled when he started his career, in short, this picture is quite unique which is the reason why i like it. The audience will build up a relationship with the artist because they will respect the deeper meaning behind the photo which the artist is trying to achieve as well as the fact he is telling the audience some of his stories of how he got out of his harder part of life which they will see as empowering as he was able to achieve so much for himself.

When taking photos for the digipak and magazine advert, i felt that one thing i did particularly well was getting the focus right on the camera so that the pictures looked clear as well as angling it so it didn't look slanted as this would give the audience a wrong impression. I felt that when taking these photos i struggled with keeping the frame just to the wall and not anything else in the background due to the angle of some of the shots, one that I'm referring to is the one photo i said i'll be using as the magazine advert as well as the digipak cover photo. These photos give the artist an indie representation because he follows most of the conventions in all of the photos he appears in, like the iconography of the guitar shows he is a talented musician in the indie genre which the target audience will like as this is his debut album in the industry. Me and my group will use these photos when making our magazine advert as well as the digipak for our artist because they all show variation within each shot, this then makes the the digipak look unique because the same exact angle used twice for 2 individual pictures may look boring, showing a variation makes the digipak look a lot more professional to a real life digipak.

Individual Magazine Advert - Miss Miller

Magazine adverts are used by many artists and their record labels so that the artists audience knows about the artists upcoming album or next single that will be coming soon. They help promote the artist because audiences of the artists genre might be reading a magazine they prefer and will see an advertisement for the artists new album, the helps the audience remember the artist as it may feel like they're being constantly reminded to buy this artists new album. Me and my group were given the task of creating our own individual magazine adverts to promote our artist, to create this, I used Photoshop to create the magazine advert. The reason why I used this software was because of the variety of different options there are available to me, and you can edit each individual element of the advert through the use of photoshop's layer system where you click the layer you want to edit and start tweaking the colour, the size and even the background of the image. To come up with my idea of the magazine advert I had to look at two examples, firstly I used the artist Jake Bugg, this was appropriate as me and my group were doing a video about one of his songs called "Two Fingers", the example was of the same genre but completely different artist called Ed Sheeren. From these two adverts I took as much inspiration as I could from both and applied these inspirations to my own magazine advert and started drawing it up on pencil and paper as a rough idea of what I wanted, this rough plan was then used as a building block of all the pictures me and my group took for filming and to try and replicate the plan of our adverts to the best of our ability.

For my individual magazine advert i tried to use colour quite effectively for the whole advert. An example of this is the black and white image of the artist and his surroundings with the use of orange, black and white being used for the text throughout the magazine advert, this includes songs, album name, artist name and reviews from specific sources. The effect of the colour for the image is to show that the artist sees things for what they are and the black and white colours are to show his music is dark but additionally shows that they are hopeful for the future as conveyed by the white in the image. The use of orange is to show that the artist stands out from this convention in the indie genre and that his music, while it applies to indie convention can be original for some audiences tastes. The connotation is tried to achieve was that though the artist has had a depressing life at the beginning, he tells his story in a new and original way as the colour orange stands our from the rest of the advert and the other font colours like the black and white.

I have attempted at including as many conventions as possible for the indie genre for my magazine advert. Some indie conventions I have used are the artist wearing dark clothing, the artist holding their preferred instrument, the location of the advert is in an urban environment and the artists hair hasn't got a particular style, the black and white colour I mentioned before is also a convention of the indie music genre. This illustrates that my artist is an indie artist as he follows most of the conventions of an indie artist, this means audiences will instantly associate him with the indie genre because he follows so many of the genre's conventions. The connotation of the advert shows that the album is very personal to him, black and white represent the past, or the past of my artists life, the instrument shows that he is talented in his specific field of expertise, the hair not being styled means he wants his audience to see his true appearance for this album.

The image I have used for the magazine I think is appropriate for the fact that the artist is trying to appeal to the indie genre. The image shows the artist in an urban area while he is resting on the wall, he is leaning on the wall with one leg and the guitar in his hands looking straight at the camera. The image shows that the album the magazine advert is advertising is personal to the artist as the urban area conveys that this is the area he is brought up in, the poster further demonstrates this idea as the artist is looking straight at the camera which means he's looking straight at the audience member who is reading the magazine, making them feel the artist is trying to communicate to them. This appeals to the indie audience because they like songs that are deep and philosophical, these hidden connotations of the poster are something they would want to understand more by listening to the songs the artist produces.

The layout and design of the poster I have tried to keep as clear as possible so that the target audience aren't filled with tons of information. At the top of the poster, the name of the artist can be seen in bright orange letters, "presenting his debut album" is in black with the album name written below it in white, "features is also in black and the songs of the album are written in white, and finally just below the songs are the reviews from the two music magazines including the rolling stone with 5 stars and Q magazine with also 5 stars. This appeals to the audience because the two reviews hold the album in high regards, this means that audiences are more likely poster doesn't look convoluted, it has the right amount and length of detail for an advertisement while also generating more buzz around the album as people want to know more about it which creates more awareness of the album.The connotation behind the layout of the poster shows that the artist doesn't pay attention to much of the titles he receives and prefers that his target audience just listen to the music instead of opinions.

The font or typography that has been used for the poster I have produced are varied to make it seem more realistic to an actual magazine cover and the indie genre. The fonts were all created for the indie genre purposes, one font that i used for the artist's name almost looks hand written with a highlighter, a font that is almost like a stencil on the wall in white and the songs looks handwritten with a pen . I have varied up the fonts on the magazine advert so that all the information doesn't blend in together which makes my poster look a lot more professional, these fonts are different for the purposes of making sure that each bit of information is different so the audience do not become confused. The target audience will appreciate the font as the typography illustrates that the artist is an original addition to the genre which would want to make the audience buy the album so that they can understand what makes the artist so original, they also understand the album is personal to him because it looks handwritten which means the audience are lead to believe that the artist wrote the album poster himself.

The language of the poster was kept very simple as was planned from my rough draft of the advert. The language of the poster is only basic information about the songs on the album, the album name, the fact it's his debut album the date of release, the songs on the album, and the name of the artist as well as the reviewers of the album. The language has been kept simple and to a minimum as to not overwhelm the audience with so much information but to make sure that they don't forget much of the important parts, for example it's the artists debut album yet he had already got 5 stars from two music magazines, making the audience think he will be impressive. However the limited amount of information keeps the audiences anticipation up because they want to know specifically what the artist does and the music he makes, the mystery behind it makes them want to buy the album so that they can see what all the hype is about for the artist.

Whilst using photoshop, there was one tool that i always seemed to struggle with which was the cropping tool for the pictures, this was a problem as most of my pictures were taken from a landscape perspective and needed to be cropped so that it would fit into a poster like the one above. To overcome this obstacle I simply practiced with the tool, however I still found it was tricky as sometimes photoshop may not even decide to crop it, and learned that making another layer then putting the photo into that layer and then cropping it works fine and that picture can then be dragged into the magazine advert layer and the original picture will look smaller. Putting in the black and white filter was easy enough as it was just a simple filter layer you could put over the layer to render it black and white, another strength was choosing the right colour as i compared pinks with blues to purples until i finally selected orange as my colour because my thinking was that it stood out from the picture in the background and was very clear to read. The heavy inspiration I took was Ed Sheeran's own magazine advert as he also favoured the colour orange so that it stood out from the rest, and Jake Bugg was a very heavy inspiration as the two artists which my artist and Bugg himself, both rest on a wall with a guitar in their hands. I feel as if I have effectively followed my plan for the advert as the artist in my plan is in a similar position, however there were many influences that made me change from following the plan exactly like the complete lack of colour in the fonts was changed as it looked dull.

In conclusion, I believe that my magazine advert mostly conforms to the indie genre conventions because my advert tries to implement a lot of the conventions you would see an indie artist use, for example, the use of the guitar associates him with the indie genre which allows our target audience to appreciate his music. I believe it does appeal to our target audiences which is the indie audience, i think this because they would recognize all the conventions of an indie artist, they well then start listening to the artist as he is part of the genre that they all listen to and prefer over other genres of music. It will promote our artist because the advert will act as part of a constant reminder to audiences to get the album so that they may understand why it has been getting so much attention.

Final Magazine Advert

Based on feedback i have received from my target audience, I have now updated the magazine advert so that it appeals to them further. I blurred out the background where the picture included trees, the trees didn't blend well with the brick wall so i blurred it out so it looks unimportant. The next change i made was adding a tint to the black and white effect so that it had a bit of colour other than the orange while it still relates back to the indie genre.

Planning Digipak - Miss Miller

Digipaks are different from jewel CD cases fro several reasons, one of these noticeable differences is that Digipak's often include more content than a jewel CD case, digipaks have 6 sides of content for the audience to look at and read so there is a lot more artwork for the album than just buying or purchasing the normal jewel CD case. Digipak's are very important to an artists image as it shows their audiences they are appreciative of all this support they have been given, it also shows that they have a lot of content to give audiences because of the digipak. Digipaks also include extra songs as well as better picture quality than CD's, this encourages loyal fans to buy this digipak for this extra content they're getting from their favourite artist. For this task i will be creating my own digipak for me and my group's artist "John Spencer" but before this digipak i will plan the pictures that i want for me my groups digipak, the reason why i am planning it is because it will give me and my group a good idea of what pictures we should take while filming.

In my digipak, i have tried to use colours effectively within my digipak whilst trying to keep them to a minimum. Within all the 6 photos the audience can see colour, green, blue, brown and red as well as some colours like white, grey or black. The colours are also quite faded, meaning the audience can just about see the colours. These colours are designed like this so that the digipak is more appealing to the audience as they add more life to the digipak and so that it grabs the audiences attention when they start looking at it, however the other colours i mentioned are quite dull and lifeless which is a direct contrast to what i just mentioned about the colours, this contrast in colours could connote that the artist is comparing his old life to his new life in terms of fame and that he made it into the industry and talks about the hard times in the digipak. The colours therefore appeal to the audience because they will understand this hidden connotation and will start to think of all the troubles our artists went through in order to become famous as the dull colours used convey a sort of realistic perspective of the digipak and the audience are able to relate to it more.

Typography in my digipak has been created to follow the conventions of the indie music genre so that indie audiences find the digipak more appealing. The tyopgraphy in the digipak is simple but hand written as well, however, there is one use of typography that contrasts to this writing, this is where the album title "Rock Bottom" is. The typography is supposed to be hand written for a purpose or connotation that the audience should understand, the reason it's hand written is because it conveys that the artist actually wrote all of this, showing that he cares for his audiences and that the digipak is very personal to himself, meaning that the album may include songs that talk about the artists past. This promotes our artist as fans will appreciate that this is personal to him and the efforts he has gone through to make sure his audience know that the digipak means a lot to him. This would differ from a jewel CD case because there wouldn't be as much writing on the case as there are on the digipak meaning that the digipak has more content from the artists themselves and the fact it looks hand written by the artist was done purposely so that the audience can build up a relationship with the artist.

Language is used quite differently throughout the digipak for several reasons, some aspects are kept simple yet some a bit more complicated. Most of the language used in the digipak is kept short giving basic details to the audience about the artists name, the digipak title as well as the songs name, however the language becomes a bit more colloquial/informal where the artist has written a message to his target audience explaining how thankful he is for their purchase and continued support of his music where it says "from the bottom of my heart, thank you" clearly showing that this is the artists opinion. This appeals to our target audience as they will feel flattered that he has actually addressed them and has appreciated their support over the years. In a jewel CD case, you wouldn't find this sort of message, meaning this little note acts as a reward for the purchase, the artist thanks the audience member for being a respected and loyal fan for the artist. This again just how personal the digipak is for the artist as he thanks the target audience for the purchase. The colloquial language is implying that the artist doesn't consider them users and consumers that buy into an artists lifestyle for the sake of it, but he is instead thanking the audience for their support which is what makes audiences feel flattered.

I would say that my digipak follows the conventions of an indie as I tried to create it this way and it does follow standard conventions of the genre very well. Firstly most of the sides of the digipak use the typical convention of showing a guitar to emphasise that it's an indie music digipak for the indie target audience that our artist is trying to appeal towards, another use of an indie convention is the artists clothes, they're supposed to be the same clothes he wears in the music video showing the artists particular style that the audience will be able to associate with later when hearing one of his songs. This appeals to our indie target audience as they will respect the artists for applying himself to these conventions and to show audiences this is the type of music our artists produces. The digipak promotes our artist as the fact that he is an indie artist will generate hype and buzz surrounding that particular fan base. The use of conventions is to build up a relationship between the artist and the audiences of the indie genre as they will normally be the first to listen to the music to see if the artist is any good.

The images i created for the digipak were also used effectively in terms of the genre conventions. As stated earlier, i used the guitar to evoke the meaning that the artist is a indie artist which gains him credibility among that particular audience, the images also include the artist in 4 different locations, a blank page and a picture of some rocks. The rocks first of all work in tandem with the digipak title "Rock Bottom" as the rocks in the picture are at the bottom of the picture, this means the songs on the album will talk about his bad times in the past as the phrase rock bottom always has a negative connotation. The 4 pictures of the artist also connote that the digipak will be personal for the artist and it has many different high quality pictures of himself inside, however the fact that the locations are all different connotes that the artist had to leave his old neighborhood in order to become successful and sometimes when he did this, it didn't always work his way. This therefore appeals to the indie target audience because it shows he follows the conventions of the genre, the audience will pick up on this and associate him with the genre. This differs from a jewel CD case because the CD case won't be able to include as many pictures that the digipak offers therefore making it less meaningful for the audience and a lot less personal.

The layout and design of the digipak was also very important to get right because if it wasn't done to a presentable standard then it would mean that our artist wouldn't be successful in the industry. The front cover of the digipak is the first image in the table and the last image is the back cover of the digipak with a list of songs, the other very important image was the 3rd one as this image is where the disk will be located in the digipak. The layout of the front and back of the digipak is important because this means that people will assume that the songs on the back are well known songs from the artist that are available to listen to on this digipak. Some audiences may see the song names and think that they haven't heard a particular song before and will purchase the digipak for this reason. The other pictures are all personal pictures of the artist as well as a personal note that he left for the audience member that purchased the digipak, the digipak illustrates that the images inside the covers are all to suggest the personal tone of the songs towards the audience. It promotes our artist effectively as the audience will respect the fact that he's talking about his past and all the troubles he faced in order to accomplish his dreams of becoming successful in the music industry, this therefore makes the audience feel as if they have been thanked for their continued support and encourages them to spread the fact that the artists music is very personal to them which builds up more of a relationship between the artist and audiences which in turn encourages them to buy into his lifestyle.

Risk Assessment - Miss Georgiou

A risk assessment is a piece of documentation that outlines all the risks the creators of a piece of media could face when making a film of some sort. The documentation doesn't just talk about risks, it also helps understanding how serious an issue could be when filming, and the steps the creators could take to avoid anything bad happening whilst filming, the creators also create a backup plan just in case one solution doesn't work out as well. A risk assessment is important to consider before filming because if people went out and filmed but it started to rain, then they wouldn't know what to do, they wouldn't have a way to manage the risk and they wouldn't be able to film. Planning ahead helps because it ensures the crew are able to overcome the risk so that nothing is in danger whatsoever and that nothing is broken while filming. Below is the risk assessment i made for when we start filming our music video:

An additional risk we encountered while filming was when a rather drunk individual approached us and offered us an alcoholic beverage, me and my group refused the offer as they could have been spiked and in general it's just a rather odd question, as said before, we politely refused his offer. The man then walked off so me and my group carried on our filming efforts in Liverpool street. Another risk we encountered was the weather when filming, on particular days the forecast was wrong and the weather was bad for filming, this was also a continuity issue as some shots showed it was a clear day but if we filmed when the weather and it showed rain it couldn't make much sense. I have learnt that the role of a risk assessment is to prepare a group for the worst circumstances that could happen when filming, they also show a group that there is a way around most problems as long as there is a plan for it.

Filming schedule - Miss Georgiou

A filming schedule is very important to have when planning the shots for your media product because it gives you a very good guideline to follow when it comes to filming. For example, for each frame of the storyboard we had to make a description of what would happen in the frame, the camera technique used and how long it will be used for, the iconography we will bring to filming, the time and date the group are able to film and etc. The whole schedule was very helpful as Me and my group were communicating a lot to clear up when we could film and what time we were all available.

One change that we made was the filming location of new playing location, we specified that the new location would still be in Liverpool Street, however due to the very small window of a filming opportunity with a couple of our other mates, we had to instead film in Loughton High Road so that the other people could get there quicker and so that we could start filming as soon as we found a good location in the High Road. Another change we made during filming was the use of equipment, we always brought the camera and tripod, however we never utilised the tripod to the best of our ability, this was due to short time periods of when our group could film and getting the tripod set up took a bit of time and me and my group couldn't afford to not utilise all the time that we had. A change that me and my group made when filming was an additional scene we created where the mugger steals the artists money, there is a very short reaction shot of the artist looking where the mugger is running, we created this to show further variation of camera techniques utilised in our music video. A filming schedule is very important to the role of producing a media product as it allows a group to follow these guidelines in order to create their product and it also clears up a lot of confusion when filming as it allows the group to look back at the filming schedule to see what shot is next.

Planning magazine advert - Miss Miller

Magazine adverts are very important in terms of advertising an artists new album for several reasons, one it lets the artists' audience know that they're planning to release a new album for their audience so it gets hype and buzz as well as word of mouth started among the artists fans. The advert advertises the artist so the audiences know that this is his style of music, the advert will present the genre the artist is trying to appeal to so that audiences of that genre will be interested in a new artist for the genre that they're fans of, making our artist appeal to those audiences. One more additional reason magazine adverts are effective is because they act as constant reminders of an artists new album towards the audience, as they probably have seen posters and TV adverts about their new album for a while, the magazine advert further emphasises to the audience the artists new album being released, this makes sure that audiences won't forget about their new album and will buy it to see why there has been so many different advertisements of this new artist. Me and my group will be creating our own magazine advert for our own artist, to do this we had to take on board existing magazine adverts of the same genre so we could take inspirations when we created our own magazine advert, this genre was the indie rock genre. Me and my group had to create individual adverts but to try and make sure they kept within the boundaries of the indie genre conventions so that they would actually look as if we had a famous artist for the advert and to make it look as professional as possible.

I will now analyse my magazine advert that I have done to illustrate the different meanings and conventions i was going for. I'll start with the colour of the magazine advert and why I chose very basic black and white for the magazine ad. Black and white has often been a conventional colour combination of the indie genre for years now, this idea came from one Jake Bugg's first albums magazine advert which was also black and white, the reason behind my choice of black and white was because it would make the magazine advert look very conventional and professional for our artist. The magazine advert will attract our target audience towards our artists new album because it's conventional to other magazine adverts, as discussed before the colour makes this conventional to the indie rock genre, this means that our target audience will relate to this as it's their favourite genre of music and will be open to new additions to the genre. This will give our artist a good representation in the indie genre because indie audiences will begin to like him more so as he appeals to indie audiences, the advert also demonstrates the hidden connotation that the album might be very dark about his life before being famous.

The magazine advert I have created can clearly be associated with indie rock conventions for several reasons. Firstly the artist is playing a guitar on the magazine advert, this is conventional to the indie genre because most indie solo artists sing, write and play their own songs so that their audiences respect them more for their talent in the music industry, another convention followed in the poster is the artist wearing similar clothing that is associated with the artists particular image in most forms of media like interviews, videos, posters, magazines articles etc. as he will be wearing the same clothes that he does in the video, one last convention followed in the advert I have created is the black and white colours that were discussed before hand. The guitar the artist is holding will attract an audience because they will appreciate the lengths he'll go to in order to satisfy his audience, they will also respect the artists talent as it shows he can perform, sing and write all his own music. The artist wearing similar clothing is a convention in the music industry as builds up an artists image, wearing certain clothing allows the audience to associate some styles of clothing with the artist at hand, making them build up more of a relationship with the audience.

The next element i'll discuss for the creation of my magazine advert are the images that i have used, there is only one but it's the content i will look at. The image shows the artist resting on a wall playing the guitar, he is wearing all black and has scruffy hair, these two traits will be commonly associated with the artist that me and my group have created for the music video, the image also shows the artist playing in an urban area as he is rested on a brick wall. The images in the advert convey that the artist is dark and gloomy as portrayed through the use of his clothes, showing that the artist is a dark character with dark emotions that he evokes through his music, the urban area the artist is in shows that this is how he grew up or this is where he lived before getting famous, his darker past that not many of his fans would know until the release of his new album.

The next element i'll discuss within my magazine advert is the use of the layout and design to create different meanings. One example i'll discuss first is the design choice, there is writing all over the artist detailing who he is, the release of his new album, the artists name, the album name as well as some songs he has made that audiences may have heard of. Anyway, it's pretty clear he's covered by writing in the advert, the writing is supposed to connote the information surrounding him and what all these people say about him, however, when you look through all of this, the audience finds that artist's core, his truest form almost, this connotes that the artist doesn't necessarily care for these labels but wants the audience to learn something about his past before becoming famous so they understand the hardships he has had to overcome and for the audience to relate to him as they understand the troubles he has gone through in order to accomplish their dreams.

The next element i'll discuss is the typography of the poster and why it is used. The typography or font is quite noticeably basic and is hand written, however there is reason for this, this is because the artist doesn't want to focus on appealing to other audiences who like golden coloured as well as shiny fonts, the artist instead wants to stay true to his target audience and wants to show them that he is indie rock so that they buy the album out of support for the artist. The connotation I tried to achieve as discussed before is that the reason it's basic is because the artist doesn't necessarily want to appeal to other audiences and would much rather to true to his current audiences as they have followed his music for longer and want the best out of his music. The next element i'll look at is the language of the magazine advert. The writing of the advert is kept to a minimum therefore the audience aren't overwhelmed with a barrage of information, however it contains all the information the audience need and i kept short and formal. This is to make sure the audience relate to the language used as they don't expect to see paragraphs of information nor do they want to, this connotes that the artist just wants the artist to like the music and not just the writing that advertises, this is because the artist feels he has more of a voice in the music industry.

The final element that i'll be talking about in terms of my magazine advert is the connotations or secret meaning behind the advert. The connotation i was aiming for was conventional to the indie genre, i purposely made it black and white to show the darker tone to the artists music, to further imply this the artist is wearing mostly black clothes, the urban area suggests this is the sort of area the artist grew up and finally the name of the album also suggests the songs come from very dark places in his life as it is called "Rock Bottom" a term associated with someone being at their lowest point emotionally. The connotation of the album is essentially that it contains songs that are true to artist as he struggled his way into the music industry as well as some songs that convey a darker side to the artist that audiences weren't aware of beforehand.

Storyboards - Miss Georgiou

Storyboards are essential to the creation of visual forms of media as it's the easiest to understand and look back at when creating the actual film or video as it contains all the necessary information needed to capture the shot you want for the audience, it even contains what the producers want to see in the form of the images as that's how they've seen the scene being visualized in their heads. They're helpful as they allow producers to note down exactly what they want when the scene is being made for the video or the film, basically contains all the information for the directors to try and implement.

The primary research was very helpful when planning the music video and was very helpful, after the results me and my group got from our audiences via questionnaires and vox pops, we understood that audiences liked a set of conventions within the indie genre music videos. Some of these conventions we've planned to implement into our work include strong messages some people don't want to think, in our video me and my group have tried to get across the difficulty one faces when achieving their dreams of becoming successful in whatever industry, me and my group also conveyed that you can't do it alone as our artist won't be successful by the end of the video. The secondary research we carried out through the use of our research posts was also very effective, me and my group took several different inspirations form these posts, one was to have our artist performing throughout the video to the audience as it would feel a lot more like a personal song that the audience was watching.

Me and my group did our storyboards quite fairly, at first all 3 of us were writing the content of each scene which included cinematography, iconography, editing and the narrative description which basically means what happens in the shot. As said before, we all took part in this until another task needed to be done, I focused on this task while my other group members focused on getting as many frames done as possible for our music video. After lesson we still had more to do so 2 of us met up and noted as many frames as we could, thinking of as much as we could for different techniques to make it look good for the audience. Afterwards I was given the sheets and i had to do as many different frames I could before giving the sheets to another group member to do at home. As me and my group only had a few frames left we spent one last lesson on the storyboards and finished perfectly in time with the music videos duration. After the content of boxes was done, we each took home several sheets to draw the frames for, I offered to do an additional storyboard page as I felt the other two had done quite a lot already while I worked on another task so I thought it was fair this way.

We shared the responsibility of completing the drawings of the frames by assessing who had done a lot of writing of the storyboards and who hadn't done as much, I felt that I hadn't done as much as the other two so i felt that it was my responsibility to do more of the drawings of the frames at home whenever i had some free time.